Privacy Policy
Last updated: August 3, 2026
This Privacy Policy explains how Millcreek AI Automations ("Millcreek," "we," "us," or "our") collects, uses, and protects information when you visit our website, contact us, or use our AI receptionist services. By using our site or services, you agree to the practices described below.
Information we collect
We collect information in a few ways:
- Information you give us. When you submit a form, request an audit, or contact us, we collect details such as your name, business name, phone number, email address, trade, and any information you include in your message.
- Call information. When our AI receptionist answers calls on behalf of a client business, we process caller-provided details (such as name, phone number, service address, and the reason for the call) and may process call recordings or transcripts in order to qualify the caller, capture the request, and notify the business.
- Automatically collected information. Like most websites, we may collect basic technical and usage data (such as device type, browser, and pages visited) to keep the site secure and working properly.
How we use information
We use the information we collect to provide and improve our services, respond to inquiries, set up and operate AI receptionists for client businesses, send service-related notifications, process payments, prevent fraud and abuse, and meet legal obligations.
SMS / text message practices
Millcreek sends operational SMS notifications to business owners and staff who have signed up for our services — for example, an alert with a short call summary when our AI answers a call on your behalf. You consent to receive these messages when you provide your mobile number and agree to our service terms during onboarding.
Message frequency varies based on your call volume. Message and data rates may apply. Reply STOP at any time to unsubscribe, or HELP for help. Carriers are not liable for delayed or undelivered messages.
We do not sell or share your mobile number, or SMS opt-in consent, with third parties or affiliates for their marketing purposes. Mobile information is used only to deliver the notifications you signed up for and to operate the service.
How we share information
We do not sell your personal information. We share information only as needed to run the service:
- Service providers. We use trusted third-party platforms to deliver our services — including telephony and messaging providers, AI voice providers, automation tools, and cloud/email providers. These providers process information on our behalf under their own terms and safeguards.
- Client businesses. Caller information captured by an AI receptionist is shared with the specific business that receptionist serves, so they can follow up.
- Legal and safety. We may disclose information if required by law, to enforce our terms, or to protect the rights, property, or safety of Millcreek, our clients, or others.
Data retention
We keep information for as long as needed to provide the service, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or de-identify it.
Security
We use reasonable administrative, technical, and organizational measures to protect information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Your choices
You can opt out of SMS notifications at any time by replying STOP. You may request access to, correction of, or deletion of your personal information by contacting us using the details below. We will respond in accordance with applicable law.
Children's privacy
Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us information, please contact us and we will delete it.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Your continued use of our site or services after a change means you accept the updated policy.
Contact us
Questions about this policy or your information? Reach us at carter@millcreekautomations.com or call (385) 354-6719.